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02/18/11 - Mangan's Corporate Branding Wins Gold!



Mangan Addy Gold Zed+Zed+EyeMany of our clients and the community have noticed the recent redesign of our corporate identity. And now the advertising community also has taken notice. Last night at the Ocala Advertising Federations ADDY® AWARDS, A Gold ADDY® Award went to George Mangan Insurance Corporate Branding Package.

Our corporate identity was designed by our design firm Zed+Zed+Eye Design, located in Ocala, with Public Relations by Toni James and Associates.

So what's our new look all about?
Andy Stracuzzi, President of Zed+Zed+Eye explains... "Given Mangan Insurance’s rich heritage, we took the opportunity to communicate the longevity of the company. Zed+Zed+Eye created an identity that maintains its historical integrity while giving the brand a more contemporary feel. This new “classic” design uses symmetry to convey trust and stability... something that will not go out of style any time soon. With a new identity that looks like it could have been the original l894 logomark, Zed+Zed+Eye choose to follow this philosophy throughout he brand. After intensive research of early 1900’s design, the letterhead reflects design cues of the era. The office exterior incorporates wood carved signage. While the website was given modern functionality, yet maintains a turn of the century feel."

Credits go to:
Andy Stracuzzi, Creative Director
Danielle Berryhill, Creative Consultant
Toni James, Public Relations
Jack Moring, Programming

Mangan Addy Gold Zed+Zed+Eye

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